PepsiCo's LIFEWTR vibrant Series 2 bottles designed by women in the arts.

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FEWTR made a big splash earlier this year when the premium water debuted in bottles with eye-catching designs. The labels feature exclusive works from emerging artists around the world, effectively transforming packaging into a canvas for new art. Rolling out in series of threes, the rotating artwork aims to inspire and excite consumers, while also offering exposure for creatives.

 

This June, the brand showcased women in the arts with the unveiling of its vibrant Series 2 bottles, which exhibited bold, abstract designs from three remarkable female artists. While more than half of visual artists today are women, their work makes up only 3-5% of major permanent collections in the U.S. and Europe. The new bottles—with roughly 20 million hitting store shelves—will help serve as a platform for these inspirational artists to be discovered.


To even further the brand’s commitment to elevating women in the arts, LIFEWTR recently announced a contribution to the Frieze Brooklyn Museum Fund to support the acquisition and exhibition of paintings from inspiring artists.

 

Below, discover the stories behind the bottles:



Artist: Lynnie Z

Location: London, England

Education: Studied illustration at Kingston University

Medium: Ink, paint and paint pens

Style: Marked by bold, bright color palettes and playful charismatic characters, her art brings mysterious, seductive creatures and powerful femme fatales to life.

World-Class: Her exhibitions have spanned across the U.K., U.S. and Europe, including the Espacio Ananas Gallery in Madrid.

She Said: “My work is a big celebration of color, culture and people, especially women. I always want women to be the protagonist in my drawings. I want them to be someone you can deeply connect with.”



Artist: Adrienne Gaither

Location: Washington, D.C.

Medium: Paint, collage, found objects

Style: Her work focuses on identity and black imagination, utilizing geometric abstraction, color theory, archival photos and collected objects.

Notable Exhibitions: Strathmore in Bethesda, Maryland; The National Afro-American Museum and Cultural Center in Wilberforce, Ohio; Prizm Art Fair at Miami Art Basel; and MoCADA in Brooklyn, New York

She Said: “What it means to be a woman today is defying the odds and being resilient.” 



Artist: Trudy Benson

Location: Brooklyn, New York

Education: Virginia Commonwealth University, Bachelor of Fine Arts; Pratt Institute, Master of Fine Arts

Medium: Paint and collage

Style: Using layering paint, tape and stencils, she recreates the look of digital graphics inspired by old imaging software.

Press-Worthy: Benson has been reviewed in a who’s-who of art publications, including The New York Times, Artforum, ARTnews, and Modern Painters.

She Said: "One thing that I really love about the LIFEWTR project is that all of the artists represented are women. Women are really underrepresented in the fine art world, so you have to really ask for what you want and go after it." 


Learn more about LIFEWTR and all of the series artists in this living gallery, and follow @lifewtr on Instagram for the latest brand news.